Wheelwiz | “Canada Day x Fast Wheels” Email
Client: Wheelwiz.ca
Role: Email & SMS Marketing Specialist
Tools Used: Klaviyo, Photoshop (promo graphic), Grammarly
Project Type: Holiday Promo Email
Industry: Automotive eCommerce (DTC)
Date: June 30–July 30, 2023
The Challenge
With Canada Day on the horizon, Wheelwiz wanted to spotlight a limited-time 10% off deal on its premium Fast Wheels collection. The campaign had a tight turnaround, needed to feel patriotic without being cliché, and had to stand out against heavy inbox competition during a holiday weekend.
Oh — and it had to be laser-targeted to product relevance, with a strong ROI.
The Strategy
We leaned into visual dominance and urgency for this one. The hero section featured bold red “10% OFF” typography paired with the Fast Wheels logo, set over a darkened image of the product in action. This created contrast and immediate clarity on the offer.
From there, I structured the layout into modular segments:
Top: Hard-hitting promo with limited-time code and eligibility clarity
Middle: Product eye-candy (6 best-selling Fast Wheels)
Lower: Cross-sell for mounted & balanced packages to increase AOV
Footer: Trust section with 4.9 Google rating + Sezzle (Buy now, pay later) for conversion lift
Execution
Designed and deployed in Klaviyo using promo-focused template blocks
Applied dynamic targeting to only send to wheel-focused segments
A/B tested subject lines (Patriotic vs. Offer-first language)
Synced SMS reminder 48 hours before expiry to capture fence-sitters
Results
+22% YoY revenue for July wheel sales in the Fast brand category
CTR up 28% compared to prior Fast Wheels promo (better urgency & layout clarity)
AOV increased by 12% when mounted packages were added to cart
Sezzle CTA click-throughs jumped 2.5x from baseline, suggesting offer flexibility was a factor
Why It Worked
This wasn’t just a sale — it was a Canada Day celebration dressed in conversion-ready design. The email didn’t try to sell everything — it sold one thing well, with just the right mix of emotion, offer clarity, and product range. The result? One of Wheelwiz’s top-performing promos of the summer.