Hi, I'm MIGUEL!
When growth accelerates, tools sprawl, data drifts, and teams lose trust.
For the last 11 years, I’ve designed and owned AI-first marketing operations that turn complexity into leverage across lifecycle, MarTech, and go-to-market systems.
How I Create Leverage
Principles
Systems Over Campaigns
I don’t optimize isolated tactics. I build the systems behind performance so lifecycle, web, automation, and data work together at scale.
AI as Infrastructure
AI is operational leverage, not a novelty. I use it for QA, monitoring, enrichment, and routing before content generation.
Clarity Beats Speed
Fast doesn’t matter if the system breaks. I design governance and guardrails so teams can move quickly without losing trust in the data.
Ownership Without Permission
If something is broken, I take responsibility for fixing it. Every role I’ve had has grown by solving problems beyond the job description.
On Systems & Scale
Seizing Opportunities: Mastering the Art of Conveying Your Value
Learn how to effectively communicate your professional value and stop losing opportunities due to poor communication. This guide covers crafting your Unique Value Proposition (UVP), structuring your message using proven frameworks, building confidence through practice, and leveraging feedback to improve how others perceive your skills and contributions.
How AI Rewrote Search (and What That Means for SEO)
The SEO playbook just got a complete rewrite—this deep-dive research reveals why optimizing for AI citations (GEO) is now just as critical as ranking on Google. Discover how engines like Gemini, Claude, GPT, and Perplexity are fundamentally changing search from click-driven lists to AI-generated answers, and learn the exact content strategies that get your brand cited instead of buried. The goal isn't Page 1 anymore—it's becoming the trusted voice AI pulls into conversations.
How to Write Better AI Prompts: A Simple Framework for Powerful Results
Tired of getting mediocre responses from ChatGPT? This guide reveals the exact T-C-R-E-I framework that transforms vague prompts into professional-quality outputs, covering everything from text generation to image creation and responsible AI use. Stop settling for "good enough" results—learn the iteration techniques that turn AI into your most powerful creative tool.
Exploring the Top 10 Digital Marketing Trends for 2024 (Q1)
From AI-powered personalization that 84% of marketers are already using to social commerce turning Instagram scrolls into instant purchases, this breakdown reveals the ten game-changing trends reshaping digital marketing in 2024. Discover why micro-influencers are outperforming celebrities, how AR/VR are transforming shopping experiences, and why data privacy and sustainability are now make-or-break factors for consumer trust.
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