Miguel Monzones
Vancouver, BC
Open to new roles
Lifecycle & GTM strategist / building toward AI automation
I get handed a problem, not a spec.
I identify the friction, decide what should exist, choose the metric that proves it, and build the system to achieve it.
24% to 38% activation
Mogo lifecycle rebuild
78% to 62% 7-day drop-off
7-day retention improvement
~54K winback conversions
Winback and cross-sell program
{01}
The Work
Activation was stuck, and everyone blamed email. The real problem was a web and lifecycle misalignment that no one had named.
24% to 38% activation
The Mogo lifecycle rebuild
900K dormant users, two products, one list. Treated as a system, not a campaign.
~54K conversions
Winback and cross-sell at scale
Leadership mandated automation without a platform or owner. The real need was operational self-sufficiency.
~30% close rate
Agentic ops infrastructure
The activation Canvas moved users along a time-based sequence. The key architectural question was whether it could respond to users' actual actions, not just the passage of days.
~0% to 19% funded-idle to first-trade
Building the behavioral trigger layer
View the work
{02}
What I do
Lifecycle and behavioral systems
The growth engine moves a customer from first touch through activation, retention, and revenue. It is built to compound, not just run campaigns.
GTM and marketing infrastructure
Lifecycle performs only when the underlying system is built correctly. Web, tracking, martech, and data are connected in one layer.
AI automation and marketing infrastructure
Where the work is going. Lifecycle and behavioral triggers are rebuilt as intelligent systems that operate and improve without adding headcount.
{03}
The Process
01
Read
I find the real problem, not the surface symptom.
02
Decide
I decide what should exist, even with no spec.
03
Metric
I pick the number that proves the call.
04
Build
I build the system and pull in the right people.
05
Prove
I tie the result back to the original read.
{04}
The Thinking
Lifecycle Marketing Is Not a Traffic Strategy. It’s a Revenue Pipeline.
Stop measuring lifecycle by open rates and start treating it as revenue pipeline. This framework reveals how to map customer journeys to revenue events, build proper attribution through UTM governance and event tracking, and report in revenue language that gets lifecycle teams into planning meetings instead of being dismissed as a notification tool.
Your SEO Content Already Works. Here's How to Make AI See It Too.
Why does AI ignore high-ranking content? Because it’s not structured for extraction. This guide breaks down zero-click search, LLM behavior, and a 6-step retrofit framework to make your pages citation-worthy.
Steal This Strategy: How High-Trust SaaS Companies Practice Transparent Marketing
Transparency is a growth strategy, steal 5 proven moves top SaaS teams use, pricing clarity, honest comparisons, public roadmaps, “we’re not for you” filters, and privacy that passes the Grandma Test.
Your Buyer's Brain Has Changed: Why SEO Now Means 'Solution Engine Optimization' and How to Win with It.
AI answer engines are replacing search clicks, here’s how B2B leaders redesign websites for AEO and GEO using authority, problem-led content, and conversion-first architecture.
How to Write Better AI Prompts: A Simple Framework for Powerful Results
Getting mediocre ChatGPT outputs? Learn the T-C-R-E-I prompt framework and iteration tactics to turn vague prompts into professional results across writing, images, and responsible AI use.
Seizing Opportunities: Mastering the Art of Conveying Your Value
Your skills aren’t the problem, your message is, build a sharp UVP, speak with structure, and use practice plus feedback to show real value fast.
Miguel N. Monzones
Vancouver, BC, Canada
