Miguel Monzones
11 years · lifecycle, GTM, and automation across fintech, SaaS, and ecommerce
Vancouver, BC
Lifecycle & GTM strategist / building toward AI automation
I get handed a problem, not a spec.
I read what's actually wrong, decide what should exist, choose the metric that proves it, and build the system that gets there.
Open to new roles
24% to 38% activation
Mogo lifecycle rebuild
78% to 62% 7-day drop-off
7-day retention improvement
~54K winback conversions
Winback and cross-sell program
{01}
The Work
Activation was stuck, and everyone blamed email. The real problem was a web and lifecycle misalignment that no one had named.
24% to 38% activation
The Mogo lifecycle rebuild
900K dormant users, two products, one list. I treated it as a multi-iteration system from day one.
~54K conversions
Winback and cross-sell at scale
Leadership mandated automation without a platform or owner. The real need was operational self-sufficiency.
~30% close rate
Agentic ops infrastructure
Payment launches were fragmented across 8 departments with no single owner. The real problem wasn't any individual launch. It was the missing system connecting all of them. I made the case for a dedicated division and built it from the ground up.
0 to 5-person team
Payments Operations Division at Sportserve
View the work
{02}
What I do
Lifecycle and behavioral systems
I build the growth engine that moves a customer from first touch through activation, retention, and revenue, and I design it to compound over time.
GTM and marketing infrastructure
I own web, tracking, martech, and data as one system, because lifecycle only performs when what's underneath it is built right.
AI automation and marketing infrastructure
I'm rebuild lifecycle and behavioral triggers as intelligent systems that operate and improve without adding headcount. That's where this is going.
{03}
The Process
01
Read
I find the real problem, not the surface symptom.
02
Decide
I decide what should exist, even with no spec.
03
Metric
I pick the number that proves the call.
04
Build
I build the system and pull in the right people.
05
Prove
I tie the result back to the original read.
{04}
The Thinking
Lifecycle Marketing Is Not a Traffic Strategy. It’s a Revenue Pipeline.
Stop measuring lifecycle by open rates and start treating it as revenue pipeline. This framework reveals how to map customer journeys to revenue events, build proper attribution through UTM governance and event tracking, and report in revenue language that gets lifecycle teams into planning meetings instead of being dismissed as a notification tool.
Your SEO Content Already Works. Here's How to Make AI See It Too.
Why does AI ignore high-ranking content? Because it’s not structured for extraction. This guide breaks down zero-click search, LLM behavior, and a 6-step retrofit framework to make your pages citation-worthy.
Steal This Strategy: How High-Trust SaaS Companies Practice Transparent Marketing
Transparency is a growth strategy, steal 5 proven moves top SaaS teams use, pricing clarity, honest comparisons, public roadmaps, “we’re not for you” filters, and privacy that passes the Grandma Test.
Your Buyer's Brain Has Changed: Why SEO Now Means 'Solution Engine Optimization' and How to Win with It.
AI answer engines are replacing search clicks, here’s how B2B leaders redesign websites for AEO and GEO using authority, problem-led content, and conversion-first architecture.
How to Write Better AI Prompts: A Simple Framework for Powerful Results
Getting mediocre ChatGPT outputs? Learn the T-C-R-E-I prompt framework and iteration tactics to turn vague prompts into professional results across writing, images, and responsible AI use.
Seizing Opportunities: Mastering the Art of Conveying Your Value
Your skills aren’t the problem, your message is, build a sharp UVP, speak with structure, and use practice plus feedback to show real value fast.
Miguel N. Monzones
Vancouver, BC, Canada
