How I Create Leverage
AI & Automation Systems
I design and run production AI systems that remove operational drag across enrichment, QA, monitoring, and routing. My focus is not experimentation theater, but systems that teams actually rely on.
MarTech & Lifecycle Architecture
I own lifecycle systems end-to-end, from data models and event design to activation, retention, and churn reduction. I build stacks that scale cleanly without becoming brittle.
Cross-Functional Enablement
Data Trust & Governance
I put guardrails where most teams skip them. Validation layers, monitoring, and clear source-of-truth definitions so velocity doesn’t come at the cost of confidence.
Principles
Systems Over Campaigns
I don’t optimize isolated tactics. I build the systems behind performance so lifecycle, web, automation, and data work together at scale.
AI as Infrastructure
AI is operational leverage, not a novelty. I use it for QA, monitoring, enrichment, and routing before content generation.
Clarity Beats Speed
Fast doesn’t matter if the system breaks. I design governance and guardrails so teams can move quickly without losing trust in the data.
Ownership Without Permission
If something is broken, I take responsibility for fixing it. Every role I’ve had has grown by solving problems beyond the job description.
On Systems & Scale
February 24, 2026
Lifecycle Marketing Is Not a Traffic Strategy. It’s a Revenue Pipeline.
Stop measuring lifecycle by open rates and start treating it as revenue pipeline. This framework reveals how to map customer journeys to revenue events, build proper attribution through UTM governance and event tracking, and report in revenue language that gets lifecycle teams into planning meetings instead of being dismissed as a notification tool.
February 14, 2026
Your SEO Content Already Works. Here's How to Make AI See It Too.
Why does AI ignore high-ranking content? Because it’s not structured for extraction. This guide breaks down zero-click search, LLM behavior, and a 6-step retrofit framework to make your pages citation-worthy.
October 9, 2025
Steal This Strategy: How High-Trust SaaS Companies Practice Transparent Marketing
Transparency is a growth strategy, steal 5 proven moves top SaaS teams use, pricing clarity, honest comparisons, public roadmaps, “we’re not for you” filters, and privacy that passes the Grandma Test.
October 8, 2025
Your Buyer's Brain Has Changed: Why SEO Now Means 'Solution Engine Optimization' and How to Win with It.
AI answer engines are replacing search clicks, here’s how B2B leaders redesign websites for AEO and GEO using authority, problem-led content, and conversion-first architecture.
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